:root {
  --ink:#17142d; --muted:#6b687d; --paper:#f7f4ed; --card:#fffdf7; --line:#d9d2c5;
  --purple:#7561cf; --purple-soft:#e7e0ff; --yellow:#f6c741; --rose:#f5cdd0; --green:#ccebdc;
  --shadow:0 18px 48px rgba(31,25,62,.10); --serif:Georgia,"Times New Roman",serif;
}
*{box-sizing:border-box} html{scroll-behavior:smooth} body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,ui-sans-serif,system-ui,-apple-system,"Segoe UI",sans-serif} button,input{font:inherit} button{cursor:pointer}
.topbar{height:70px;display:flex;align-items:center;justify-content:space-between;padding:0 34px;border-bottom:1px solid var(--line);background:rgba(247,244,237,.94);position:sticky;top:0;z-index:20;backdrop-filter:blur(12px)}
.brand{display:flex;gap:11px;align-items:center;color:var(--ink);text-decoration:none;font-weight:850;letter-spacing:-.03em}.brand-mark{display:grid;place-items:center;width:36px;height:36px;border-radius:11px;background:var(--ink);color:white;font-size:12px;letter-spacing:.08em}
.top-actions{display:flex;gap:8px}.button{border:1px solid var(--ink);border-radius:999px;padding:10px 15px;font-size:12px;font-weight:800;text-transform:uppercase;letter-spacing:.045em;background:white;color:var(--ink)}.button.dark{background:var(--ink);color:white}.button.ghost{background:transparent}
.shell{display:grid;grid-template-columns:220px minmax(0,1fr);max-width:1540px;margin:0 auto}.sidebar{padding:34px 22px;border-right:1px solid var(--line);min-height:calc(100vh - 70px);position:sticky;top:70px;align-self:start}.eyebrow,.breadcrumb{font-size:10px;letter-spacing:.15em;font-weight:850;color:var(--muted);margin:0 0 14px}
#stageNav{display:grid;gap:4px}#stageNav a{display:flex;gap:10px;align-items:center;padding:10px;border-radius:10px;color:var(--muted);font-size:13px;text-decoration:none;font-weight:700}#stageNav a.active{color:var(--ink);background:var(--purple-soft)}#stageNav b{width:22px;height:22px;border:1px solid currentColor;border-radius:7px;display:grid;place-items:center;font-size:10px}
.sidebar-card{margin-top:30px;padding:15px;border:1px solid var(--line);border-radius:15px;background:var(--card);display:grid;gap:5px}.sidebar-card strong{font-family:var(--serif);font-size:17px}.sidebar-card span{font-size:11px;color:var(--muted)}
main{padding:48px clamp(22px,4vw,68px) 90px;min-width:0}.hero{display:grid;grid-template-columns:minmax(0,1fr) 220px;align-items:end;gap:40px;padding-bottom:34px;border-bottom:1px solid var(--line)}h1{font-family:var(--serif);font-size:clamp(38px,5.1vw,75px);line-height:.96;letter-spacing:-.055em;margin:0;max-width:900px;font-weight:600}h1 em{color:var(--purple);font-weight:500}.lede{max-width:770px;color:var(--muted);line-height:1.6;font-size:14px;margin:22px 0 0}.hero-meter{text-align:right}.hero-meter>span{font-family:var(--serif);font-size:38px}.hero-meter small{color:var(--muted);font-size:11px}.meter-track{height:8px;background:#e3ded4;border-radius:99px;margin:8px 0;overflow:hidden}.meter-track i{display:block;height:100%;width:0;background:var(--purple);transition:width .25s ease}
.control-row{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:22px 0}.status-tabs{display:flex;gap:7px;flex-wrap:wrap}.pill{border:1px solid var(--line);background:transparent;color:var(--muted);border-radius:999px;padding:8px 12px;font-size:11px;font-weight:800}.pill.active{background:var(--ink);border-color:var(--ink);color:white}.search{display:flex;align-items:center;gap:8px;color:var(--muted);font-size:11px;font-weight:800}.search input{width:220px;padding:9px 12px;border:1px solid var(--line);border-radius:999px;background:white;outline:none}.search input:focus{border-color:var(--purple)}
.matrix-strip{display:grid;grid-template-columns:1.25fr 1.7fr .75fr auto;gap:22px;align-items:center;padding:15px 18px;border:1px solid #c9bee9;background:#f0ebff;border-radius:16px;margin-bottom:24px}.matrix-strip div{display:grid;gap:3px;min-width:0}.matrix-strip span{font-size:9px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted);font-weight:850}.matrix-strip strong{font-size:12px;overflow-wrap:anywhere}.text-button{background:none;border:0;text-decoration:underline;font-weight:800;font-size:11px;color:var(--ink)}
.creative-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.creative-card{min-width:0;background:var(--card);border:1px solid var(--line);border-radius:18px;overflow:hidden;box-shadow:0 6px 22px rgba(31,25,62,.04);display:flex;flex-direction:column;transition:transform .15s ease,box-shadow .15s ease}.creative-card:hover{transform:translateY(-2px);box-shadow:var(--shadow)}.creative-card[data-status="approved"]{border-color:#75a78d}.creative-card[data-status="revise"]{border-color:#d7989f}
.preview{position:relative;background:#ded8cb;aspect-ratio:1/1;overflow:hidden}.preview img{width:100%;height:100%;display:block;object-fit:cover}.preview::after{content:"";position:absolute;inset:0;box-shadow:inset 0 0 0 1px rgba(255,255,255,.35);pointer-events:none}.source-chip{position:absolute;top:11px;left:11px;background:rgba(255,253,247,.90);backdrop-filter:blur(8px);border-radius:999px;padding:6px 8px;font-size:9px;font-weight:850;max-width:calc(100% - 22px);overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.card-body{padding:16px;display:flex;flex-direction:column;gap:12px;flex:1}.ratio-row{display:flex;align-items:center;gap:6px}.ratio{border:1px solid var(--line);border-radius:999px;padding:5px 8px;background:white;font-size:9px;font-weight:850}.ratio.active{background:var(--yellow);border-color:#b78d19}.download-one{margin-left:auto;border:0;background:transparent;font-size:10px;font-weight:850;text-decoration:underline}.creative-card h2{font-family:var(--serif);font-size:21px;letter-spacing:-.025em;line-height:1.05;margin:0}.on-image{font-size:11px;line-height:1.45;color:var(--muted);margin:0;overflow-wrap:anywhere}.tags{display:flex;gap:6px;flex-wrap:wrap}.tag{border-radius:999px;background:var(--purple-soft);padding:5px 8px;font-size:8px;font-weight:850;text-transform:uppercase;letter-spacing:.05em}.card-actions{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-top:auto}.review-button{border:1px solid var(--line);border-radius:10px;background:white;padding:10px;font-size:10px;font-weight:850;text-transform:uppercase}.review-button.approve{background:var(--ink);border-color:var(--ink);color:white}.creative-card[data-status="approved"] .review-button.approve{background:#39765a;border-color:#39765a}.review-button.revise{color:#9b3a47}.more{grid-column:1/-1;background:transparent;border:0;text-decoration:underline;padding:2px;font-size:10px;font-weight:800}.empty{text-align:center;color:var(--muted);padding:60px}[hidden]{display:none!important}
.stage-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.stage-card{min-width:0;background:var(--card);border:1px solid var(--line);border-radius:18px;overflow:hidden}.stage-card h2{font-family:var(--serif);font-size:24px;line-height:1.05;margin:6px 0 12px}.stage-card p{color:var(--muted);font-size:12px;line-height:1.55}.stage-card a{color:var(--purple);font-size:11px;font-weight:850}.research-card,.content-card{display:grid;grid-template-columns:180px minmax(0,1fr)}.research-card img,.content-card img{width:100%;height:100%;min-height:250px;object-fit:cover;background:#ded8cb}.research-card>div,.content-card>div,.brief-card{padding:18px}.brief-card h3{font-size:9px;letter-spacing:.1em;text-transform:uppercase;margin:18px 0 4px;color:var(--muted)}.brief-card .review-button,.content-card .review-button{margin-top:12px}.table-wrap{grid-column:1/-1;overflow:auto;border:1px solid var(--line);border-radius:18px;background:var(--card)}table{width:100%;border-collapse:collapse;font-size:12px}th,td{text-align:left;vertical-align:top;padding:13px;border-bottom:1px solid var(--line);min-width:120px;line-height:1.45}th{font-size:9px;text-transform:uppercase;letter-spacing:.08em;background:#eee8ff;position:sticky;top:0}.launch-card{grid-column:1/-1;display:grid;grid-template-columns:60px 1fr auto;gap:18px;align-items:center;padding:18px}.launch-number{font-family:var(--serif);font-size:24px}.launch-card code{display:block;margin-top:8px;white-space:normal;overflow-wrap:anywhere;font-size:10px}.status{padding:7px 9px;border-radius:999px;font-size:9px;font-weight:850;text-transform:uppercase}.status.approved{background:var(--green)}.working-empty{grid-column:1/-1;display:grid;gap:8px;padding:45px;text-align:center;border:1px dashed var(--line);border-radius:18px}.working-empty span{color:var(--muted);font-size:12px}.working-empty a{color:var(--purple);font-weight:850}.analysis-summary{grid-column:1/-1;display:grid;grid-template-columns:repeat(3,1fr);gap:12px}.analysis-summary div{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:18px;display:grid;gap:4px}.analysis-summary span{font-size:9px;text-transform:uppercase;letter-spacing:.08em;color:var(--muted);font-weight:850}.analysis-summary strong{font-family:var(--serif);font-size:27px}
dialog{width:min(1040px,calc(100vw - 28px));max-height:90vh;border:0;border-radius:22px;padding:0;background:var(--card);box-shadow:0 30px 100px rgba(18,14,42,.35)}dialog::backdrop{background:rgba(18,14,42,.62);backdrop-filter:blur(4px)}.dialog-shell{position:relative;padding:24px}.close{position:absolute;right:15px;top:15px;border:1px solid var(--line);width:38px;height:38px;border-radius:50%;background:white;font-size:24px;z-index:2}.detail{display:grid;grid-template-columns:minmax(280px,.9fr) 1.1fr;gap:28px}.detail-image{width:100%;border-radius:15px;background:#ddd;max-height:70vh;object-fit:contain}.detail-copy{padding:20px 34px 20px 0;min-width:0}.detail-copy h2{font-family:var(--serif);font-size:36px;line-height:1;margin:8px 0 16px}.detail-copy h3{font-size:10px;text-transform:uppercase;letter-spacing:.12em;color:var(--muted);margin:20px 0 7px}.detail-copy p{font-size:13px;line-height:1.55;white-space:pre-wrap}.detail-link{color:var(--purple);font-weight:800;font-size:12px}.trail{display:grid;gap:8px;margin-top:12px}.trail div{padding:10px 12px;border-left:3px solid var(--purple);background:#f1edfb;font-size:12px}.toast{position:fixed;left:50%;bottom:25px;transform:translate(-50%,20px);background:var(--ink);color:white;padding:11px 16px;border-radius:999px;font-size:12px;font-weight:750;opacity:0;pointer-events:none;transition:.2s;z-index:50}.toast.show{opacity:1;transform:translate(-50%,0)}
.revision-note{display:grid;gap:4px;padding:10px 11px;border-left:3px solid #bd5966;background:#fff0f1;border-radius:7px}.revision-note strong{font-size:9px;text-transform:uppercase;letter-spacing:.08em;color:#8e3541}.revision-note span{font-size:11px;line-height:1.45}.revision-dialog{width:min(560px,calc(100vw - 28px))}.revision-form{position:relative;padding:28px}.revision-form h2{font-family:var(--serif);font-size:34px;line-height:1;margin:8px 0}.revision-form>p:not(.eyebrow){color:var(--muted);font-size:13px;line-height:1.5}.revision-form label{display:block;margin:22px 0 7px;font-size:10px;font-weight:850;text-transform:uppercase;letter-spacing:.08em}.revision-form textarea{width:100%;resize:vertical;border:1px solid var(--line);border-radius:12px;background:white;padding:13px;line-height:1.5;outline:none}.revision-form textarea:focus{border-color:var(--purple);box-shadow:0 0 0 3px var(--purple-soft)}.revision-actions{display:flex;justify-content:flex-end;gap:8px;margin-top:14px}
@media(max-width:1100px){.creative-grid{grid-template-columns:repeat(2,minmax(0,1fr))}.matrix-strip{grid-template-columns:1fr 1fr}.matrix-strip .text-button{justify-self:start}.shell{grid-template-columns:1fr}.sidebar{display:block;position:static;min-height:auto;border-right:0;border-bottom:1px solid var(--line);padding:10px 18px;overflow:hidden}.sidebar>.eyebrow,.sidebar-card{display:none}#stageNav{display:flex;gap:5px;overflow-x:auto;padding-bottom:3px}#stageNav a{flex:0 0 auto;padding:8px 10px}#stageNav b{display:none}}
@media(max-width:700px){html,body{max-width:100%;overflow-x:hidden}.topbar{height:62px;padding:0 14px}.brand span:last-child{display:none}.top-actions{overflow-x:auto}.button{padding:9px 11px;font-size:9px;white-space:nowrap}.shell{display:block}main{padding:28px 14px 70px}.hero{grid-template-columns:minmax(0,1fr);gap:24px}.hero h1{font-size:clamp(39px,12vw,52px);overflow-wrap:anywhere}.hero-meter{text-align:left}.control-row{align-items:stretch;flex-direction:column}.search{justify-content:space-between}.search input{width:min(75vw,300px)}.matrix-strip{grid-template-columns:1fr;gap:13px}.creative-grid,.stage-grid{grid-template-columns:minmax(0,1fr)}.research-card,.content-card{grid-template-columns:1fr}.research-card img,.content-card img{height:auto;max-height:440px}.launch-card{grid-template-columns:44px 1fr}.launch-card .status{grid-column:2}.analysis-summary{grid-template-columns:1fr}.detail{grid-template-columns:1fr}.detail-copy{padding:0}.detail-copy h2{font-size:28px}.dialog-shell{padding:14px}.close{right:8px;top:8px}.preview{aspect-ratio:4/5}.creative-card h2{font-size:23px}}
.revision-form input{width:100%;box-sizing:border-box;border:1px solid var(--line);border-radius:12px;background:white;padding:13px;line-height:1.5;outline:none;font:inherit}.revision-form input:focus{border-color:var(--purple);box-shadow:0 0 0 3px var(--purple-soft)}.import-help{margin:10px 0 18px;color:var(--muted);font-size:.88rem}
@media(max-width:700px){.topbar{overflow:hidden}.brand{flex:0 0 auto}.top-actions{min-width:0}.hero h1{font-size:36px;letter-spacing:-.045em}}